FiSBO® is cutting edge

FiSBO® was founded in 2020 by Ben Keehan, a former real estate sales person to bridge the

gap between real estate agents and a traditional private sale. With Ben's technology and

marketing background he has built NZ's only hybrid platform with marketing to the point of

inducement then automation to help the owner sell.

Last summer the Doran family, mum and dad Teresa and Philip Doran, along with their son

Aiden bought the FiSBO®® Hawke’s Bay franchise. “So far FiSBO® Hawke’s Bay is still in

the early stages, but thriving. Twenty-seven houses have been sold,” marketing manager

Aiden says.

What does the FiSBO® acronym stand for? For Internet Sale By Owner. “Basically, FiSBO®

offers sellers an alternative option to selling their home without the traditional methods, and

at a much lower cost, but still with all the professional elements of a personalised,

professional marketing campaign that generates results. Often people consider selling

themselves but may be held back. Perhaps it’s a lack of confidence or just not having the

right tools to take the leap. We bridge that gap. Ultimately, it gives sellers more control.”

Aiden was raised in Hawke’s Bay and is proud to call the Bay home. “I was at the Juncture of

deciding whether to move away to go to University or explore other options. FiSBO® has

given me the opportunity to study my commerce degree from home while running my own

business and getting real hands-on experience while I study.”

“We are a marketing company with the owner selling the property, our services are unique.

We offer competitive pricing and use exclusive software to operate the business efficiently. I

see FiSBO® as revolutionising the property market here in Hawke’s Bay,” he says.

“We are gaining traction and I see that growing as trust and awareness grows. People are

ready for change in the property market, and we are offering that change.”

“The internet and changes in technology have revolutionised many industries and if we look

at examples abroad, particularly the UK, technology has transformed the real estate industry.”

“In New Zealand, we are the only property marketing company that does what we do, and I

see that as very exciting. FiSBO® is cutting edge and I like that. We want to take property

marketing to the next level here in New Zealand.”

“FiSBO® Is like having your own real estate company on team to help you sell. We do the

marketing (front end), photo's, script, true VR tour, Trade Me, social media, signage, print

brochures and host the Sunday open homes. The web app helps you to vet the buyers with

automation and your solicitor drafts the agreement to keep you legally safe.”

“At the end of the day FiSBO® gives you a real choice to create marketing that will help

your house sell itself and empower you to take back control of your sale.”

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